SUSTAINABILITY INITIATIVE

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December 2023

TREEDOM

We are proud to announce our new partnership with Treedom, in order to create the Ferrari Group Forest: Treedom will plant 3000 new fruit and forest trees over the course of 3 years, starting from 2023, with the support of Ferrari Group.

In collaboration with Treedom, Ferrari Group has committed to planting 3000 new fruit and forest trees over the course of 3 years, starting from 2023. This initiative is part of the Group’s ESG activities, reflecting their dedication to a greener and more sustainable planet.

The Ferrari Group has chosen Treedom as one of its Partners for ESG activities because of their long-standing commitment to a greener, more sustainable planet for everyone. Treedom operates within the framework of an innovative “carbon standard”, created to open the voluntary carbon market to small agricultural and forestry entities.

Environmental Impact: By planting trees following the principles recommended by the Global Landscapes Forum, Ferrari Group aims to maximize carbon absorption, improve water retention, reduce erosion, and allow nature to regenerate. This contributes to the overall reduction of CO2 emissions and supports the global environmental cause.

Social Impact: The partnership with Treedom also emphasizes social responsibility. Projects are run with local organizations, including associations, NGOs, and farmers’ cooperatives. Direct contact with local farmers, choice of trees, training, and income opportunities are part of the empowerment strategy, supporting local economies and sustainable ecosystems.

The Ferrari Group Forest is documented online, with each tree photographed and geolocated. This allows stakeholders and the public to follow the progress of the forest’s growth, reinforcing transparency and engagement in the Group’s sustainability efforts.

 

See also:
Our news about TREEDOM

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