We’re thrilled to share a milestone moment in our Asia-Pacific growth story—the successful launch of our Bangkok Logistics Hub, which officially started operations on October 27, 2025. 

The new Bangkok Logistics Hub is a strategic catalyst for our Asia-Pacific network: it introduces an innovative, replicable Logistics Hub architecture, securing direct Asian market penetration and a closer regional presence with reduced last-mile distances. Critically, its scalable capacity supports exponential regional growth and network extensions into emerging Southeast Asian markets: it represents a strategic investment in serving our customers with enhanced speed, proximity, and service excellence for Logistics projects across Southeast Asia.

Phase 1- Expert Eyes on the Ground — When our global logistics development team first landed in Bangkok, they carried a clear mission: assess, evaluate, and lay the foundation for operational excellence in Logistics. They conducted comprehensive site evaluations, partnered with local teams, and mapped the strategic landscape that would define our regional success.
Momentum: Thailand driving regional innovation
Talent Excellence: Skilled, multilingual logistics professionals

Phase 2: meticulous preparation, hi-tech integration, successful team training  — Excellence demands meticulous preparation: our pre-launch phase focused on operational readiness, integrating systems with comprehensive project development. 

Thanks to our in-house developed WMS (Warehouse Management System) and the continuous support of our ICT structure, we deployed enterprise-grade systems designed for seamless cross-continent integration with :

• warehouse Management Systems synchronized with our global operations network
• real-time tracking platforms delivering end-to-end visibility
• Ferrari Group’s know how on customs clearance and documentation workflows 

Technology enables, but people deliver: investing in our greatest asset, our people, means that our comprehensive training program ensures every local team member embodies our commitment to excellence – from operational procedures and safety certifications to customer service mastery and cultural competency.

Phase 3: activating operational excellence  — Launch day arrived, and the first shipment was processed on 27th October: a defining moment marking our expanded capability to serve the Southeast Asia logistics landscape with unprecedented efficiency.

Real-time dashboards illuminated, regional connections activated, our Bangkok Logistics Hub transformed from blueprint to powerful operational reality making use of the existing Ferrari Group’s Bangkok operations  expertise, in place since 1994, which perfectly synchronized with the new logistics structure established.

Phase 4: Amplifying Our APAC Footprint  — Bangkok is a strategic catalyst to strengthen our entire Asia-Pacific network:

• Enhanced Hub architecture: our Bangkok project enabled the creation an innovative and replicable template  
• Regional market penetration: direct service to Asian territories, with specialized service offerings tailored to regional needs
• Closer on-ground regional presence: reduced last-mile distances; strategic local partnerships; cultural business alignment
• Scalable capacity: the local infrastructure is ready for exponential regional growth, to actively  accommodate new projects;  capacity expansion aligned with market growth
• Network extensions: into emerging Southeast Asian markets

Spotlight on Excellence: Our Bangkok Team  — Behind every successful expansion are exceptional people who transform vision into results. Our Bangkok team exemplifies this spirit:

Operations Leaders orchestrating flawless daily execution
Logistics Coordinators ensuring seamless flow across touchpoints
Warehouse Professionals delivering precision in every movement
Customer Service Excellence providing multilingual, multi-time zone support
IT professionals maintaining system integrity and performance 

We would like to extend our congratulations and heartfelt THANKS! to all team members who participate in this new project: their expertise, dedication, and collaborative spirit are the foundation of our success.

Ferrari Group for Logistics Projects  — We deliver global logistics excellence with custom-built solutions and exclusive manpower in secure vault areas. Our strength lies in deep client partnerships, offering a full range of services – from warehousing and inventory management to complex assembly and e-commerce fulfillment. Global consistency and reliable service levels are guaranteed by our centralized, in-house Ferrari Warehouse Management System (WMS), empowering us to set up strategic regional Buffer Stocks and provide value added services to maximize our customers’ supply chain agility worldwide. Get in touch with your local Ferrari Group representative and discuss your new Logistics projects – find our Contacts here.